Delta Phi Epsilon, BeTV Webisodes
What: A series of 3-5 minute informational videos housed on a branded YouTube Channel whose content emulates the sorority’s motto; Empowering Women to Be Something with topics, such as social intelligence, transferable skills, resume building, networking, and branding. The videos were released bimonthly via an email campaign delivered to more than 70,000 members to entice social sharing.
Services provided: Branding and logo, all video production aspects as follows; pre-production, storyboarding, shooting logistics, managing video crews and onsite direction. All post production as follows; editing and motion graphics, sound design, uploading final files to YouTube. Lastly, managing branded email communications via Constant Contact.