PROMOTIONAL MARKETING

The purpose of marketing is to attract attention, create interest and incentivize your audience! Become the hero as your members or customers take immediate action based on creative messaging through these deliverables.

  • Webisodes; series of informational videos strategically released online to your desired audience
  • Digital assets; website development, social media graphics, web banners, e-mail campaigns
  • Print Material; magazines, sell sheets, brochures

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Turn 2 Foundation, Inc.

What: Yearlong art direction and graphic support for all mediums that promote the foundation efforts and drive donations.

Services provided: Logo, letterhead and stationary design, social media graphics, web banners, sponsor ads, annual magazine design, PowerPoint formatting, signage design, brochure design, invite and program design for events, plus auction booklets.

“Hybrid Interactive has provided the Turn 2 Foundation with outstanding service for nearly 13 years, becoming an important and trusted part of our team. Derek, my family and I value their creativity, expertise and dependability, and continue to be impressed by their ability to consistently deliver high-quality assets that support our mission.”
– Sharlee Jeter, President, Turn 2 Foundation, Inc.

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Delta Phi Epsilon, BeTV Webisodes

What: A series of 3-5 minute informational videos housed on a branded YouTube Channel whose content emulates the sorority’s motto; Empowering Women to Be Something with topics, such as social intelligence, transferable skills, resume building, networking, and branding. The videos were released bimonthly via an email campaign delivered to more than 70,000 members to entice social sharing.

Services provided: Branding and logo, all video production aspects as follows; pre-production, storyboarding, shooting logistics, managing video crews and onsite direction. All post production as follows; editing and motion graphics, sound design, uploading final files to YouTube. Lastly, managing branded email communications via Constant Contact.

“We had a very specific vision to create an educational series for our membership. It would need to be high quality, like what you would find on television, this made our team quite nervous, as we had never done something of this level prior to creating BeTV. From the first meeting with Hybrid, we knew they were going to be our partner in this project and our nervousness fell away.
Even before filming, the Hybrid team met with us to help us create scripting and storyboards. On the day of filming the level of professionalism was superior, from the “green room” with professional hair and make-up through to the production crew. The final product was exactly what we had envisioned. We would not hesitate to recommend Hybrid Interactive for even your most intricate video production needs.”
– Nicole DeFeo, International Executive Director, Delta Phi Epsilon Enterprise